Here are some basic elements required for web design.

1. Keep it simple – Because the mobiles have limited display ability, complicated web features cannot be displayed as efficiently as on web pages seen on computers. Hence the overall layout of your website has to be structured and toned down to fit on mobile screens.

Images, videos, audios, content and navigation options have to be reduced in size and quality. Whatever you present on your website, it should be readable, accessible and visible by your web mobile user. This is only possible if you keep your mobile application simple and to-the-point.

2. Keep it light – As we all know mobile phones have limited rendering capability. Hence, it’s important to use certain adjustments designs including images, audio and videos. A quick loading image will elicit a better response from the end users.

3. Organized structure – Whether you are designing a website for computer or mobile web, having an organized design structure is always required to make a website user-friendly. Hence, a proper size and structure is required so that a web page fits into a mobile application just as easily and modifications for the same have to be made accordingly.

The idea is to capture the essence of all the features found on the computer as it is on the mobile screen. However, certain adjustments will be required

In essence, a web page that can be accessed on the computer with all its varied features needs to be captured in your mobile screen. Understandably, adjustments will be required; thankfully, they will not have to be done at the cost of excluding your business’ main features like logo, product image, and product information.